Comparison
ConvertKit vs Mailchimp
ConvertKit is built specifically for creators and newsletter businesses. Mailchimp is a broader tool suited to small businesses.
ConvertKit
4.54.5 out of 5 stars
Email marketing built for creators — writers podcasters and online course sellers.
Freefrom $29/mo
Overall4.5
Ease of use4.6
Value for money4.4
Features4.5
Support4.5
✓Pros
- ✓Built for creators and newsletters
- ✓Tag-based subscriber management
- ✓Commerce: sell products directly
- ✓Clean simple interface
✕Cons
- ✕Limited design customisation on emails
- ✕Less powerful than ActiveCampaign for complex automation
- ✕Free plan limited to 1000 subscribers
Mailchimp
4.34.3 out of 5 stars
The world's most popular email marketing platform — free for up to 500 contacts.
Freefrom $13/mo
Overall4.3
Ease of use4.5
Value for money4.4
Features4.3
Support3.9
✓Pros
- ✓Generous free plan (500 contacts)
- ✓Beginner-friendly interface
- ✓Landing pages and forms included
- ✓Large integration ecosystem
✕Cons
- ✕Pricing scales quickly as list grows
- ✕Automation less powerful than ActiveCampaign
- ✕Email deliverability behind Klaviyo
Our verdict
Which should you choose?
Choose ConvertKit if you're a blogger podcaster or creator building a newsletter-driven business. Choose Mailchimp for simplicity and the larger free plan.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →