MailerLite vs Mailchimp: Which Is Better?
MailerLite has a more generous free plan and better automation on free tier. Mailchimp has a larger ecosystem and wider recognition.
MailerLite
4.54.5 out of 5 stars
Affordable email marketing with a genuinely good free plan for small businesses.
Freefrom $9/mo
Pros
- ✓Generous free plan (1000 subscribers)
- ✓Automation included in free tier
- ✓Landing pages and pop-ups free
- ✓Very affordable paid plans
Cons
- ✗Less powerful than ActiveCampaign for complex automation
- ✗Deliverability can vary
- ✗Limited CRM features
VS
Mailchimp
4.34.3 out of 5 stars
The world's most popular email marketing platform — free for up to 500 contacts.
Freefrom $13/mo
Pros
- ✓Generous free plan (500 contacts)
- ✓Beginner-friendly interface
- ✓Landing pages and forms included
- ✓Large integration ecosystem
Cons
- ✗Pricing scales quickly as list grows
- ✗Automation less powerful than ActiveCampaign
- ✗Email deliverability behind Klaviyo
◆ Our Verdict
Choose MailerLite if you want the better free plan and simpler automation. Choose Mailchimp for a larger integration ecosystem and more widespread support resources.