Comparison
MailerLite vs Mailchimp
MailerLite has a more generous free plan and better automation on free tier. Mailchimp has a larger ecosystem and wider recognition.
MailerLite
4.54.5 out of 5 stars
Affordable email marketing with a genuinely good free plan for small businesses.
Freefrom $9/mo
Overall4.5
Ease of use4.6
Value for money4.8
Features4.5
Support4.4
✓Pros
- ✓Generous free plan (1000 subscribers)
- ✓Automation included in free tier
- ✓Landing pages and pop-ups free
- ✓Very affordable paid plans
✕Cons
- ✕Less powerful than ActiveCampaign for complex automation
- ✕Deliverability can vary
- ✕Limited CRM features
Mailchimp
4.34.3 out of 5 stars
The world's most popular email marketing platform — free for up to 500 contacts.
Freefrom $13/mo
Overall4.3
Ease of use4.5
Value for money4.4
Features4.3
Support3.9
✓Pros
- ✓Generous free plan (500 contacts)
- ✓Beginner-friendly interface
- ✓Landing pages and forms included
- ✓Large integration ecosystem
✕Cons
- ✕Pricing scales quickly as list grows
- ✕Automation less powerful than ActiveCampaign
- ✕Email deliverability behind Klaviyo
Our verdict
Which should you choose?
Choose MailerLite if you want the better free plan and simpler automation. Choose Mailchimp for a larger integration ecosystem and more widespread support resources.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →