Comparison
ActiveCampaign vs Klaviyo
ActiveCampaign is better for B2B and SaaS with its CRM. Klaviyo is the dominant choice for ecommerce and Shopify stores.
ActiveCampaign
4.64.6 out of 5 stars
Advanced email automation and CRM for businesses that take marketing seriously.
Freefrom $15/mo
Overall4.6
Ease of use4.1
Value for money4.2
Features4.8
Support4.5
✓Pros
- ✓Best-in-class automation builder
- ✓Built-in CRM with deal pipelines
- ✓Excellent deliverability rates
- ✓Deep personalisation and segmentation
✕Cons
- ✕Steeper learning curve than Mailchimp
- ✕More expensive at scale
- ✕Interface can feel complex for beginners
Klaviyo
4.74.7 out of 5 stars
The ecommerce email platform that turns customer data into revenue.
Freefrom $45/mo
Overall4.7
Ease of use4.2
Value for money4.1
Features4.9
Support4.4
✓Pros
- ✓Deep Shopify and WooCommerce integration
- ✓Revenue attribution on every campaign
- ✓Predictive analytics (CLV churn)
- ✓Behaviour-triggered automation flows
✕Cons
- ✕Expensive for high-volume senders
- ✕Interface has a learning curve
- ✕Overkill for non-ecommerce businesses
Our verdict
Which should you choose?
Choose ActiveCampaign for B2B SaaS or complex sales pipelines. Choose Klaviyo for ecommerce stores wanting the best revenue attribution.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →