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Editor's PickFree

Klaviyo

The ecommerce email platform that turns customer data into revenue.

4.74.7 out of 5 stars18,400 reviews

Klaviyo is the leading email and SMS marketing platform for ecommerce businesses. It integrates deeply with Shopify and WooCommerce to enable behaviour-triggered campaigns personalised product recommendations and detailed revenue attribution.

Email FlowsSMS MarketingSegmentationProduct RecommendationsA/B TestingRevenue Analytics

Starting price

$45/mo

Free plan available

Overall4.7
Ease of Use4.2
Value for Money4.1
Features4.9
Support4.4

Pros & Cons

✓Pros

  • ✓Deep Shopify and WooCommerce integration
  • ✓Revenue attribution on every campaign
  • ✓Predictive analytics (CLV churn)
  • ✓Behaviour-triggered automation flows

✕Cons

  • ✕Expensive for high-volume senders
  • ✕Interface has a learning curve
  • ✕Overkill for non-ecommerce businesses

Best For

  • ◆Shopify and WooCommerce stores
  • ◆DTC brands building retention
  • ◆Ecommerce businesses scaling email

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