Ahrefs vs Moz Pro: Which Is Better?
Ahrefs has a larger and more accurate backlink index. Moz is more beginner-friendly and offers the widely-cited Domain Authority metric.
Ahrefs
4.84.8 out of 5 stars
The SEO tool professionals trust for backlink analysis and keyword research.
Freefrom $129/mo
Pros
- ✓Best backlink data in the industry
- ✓Huge and accurate keyword database
- ✓Content Explorer for content research
- ✓Reliable rank tracker
Cons
- ✗Expensive (no free plan for most features)
- ✗Not the best for PPC research
- ✗Reports can be data-heavy for beginners
VS
Moz Pro
4.34.3 out of 5 stars
Trusted SEO software with Domain Authority and an approachable interface.
Freefrom $99/mo
Pros
- ✓Creator of Domain Authority metric
- ✓Beginner-friendly interface
- ✓MozBar Chrome extension
- ✓Good community and learning resources
Cons
- ✗Smaller backlink index than Ahrefs
- ✗More expensive than some alternatives
- ✗Rank tracking less reliable than competitors
◆ Our Verdict
Choose Ahrefs if you need the best data and are willing to invest time learning it. Choose Moz if you prefer a gentler learning curve and value the DA metric.