Comparison
Ahrefs vs Moz Pro
Ahrefs has a larger and more accurate backlink index. Moz is more beginner-friendly and offers the widely-cited Domain Authority metric.
Ahrefs
4.84.8 out of 5 stars
The SEO tool professionals trust for backlink analysis and keyword research.
Freefrom $129/mo
Overall4.8
Ease of use4.2
Value for money3.9
Features4.9
Support4.4
✓Pros
- ✓Best backlink data in the industry
- ✓Huge and accurate keyword database
- ✓Content Explorer for content research
- ✓Reliable rank tracker
✕Cons
- ✕Expensive (no free plan for most features)
- ✕Not the best for PPC research
- ✕Reports can be data-heavy for beginners
Moz Pro
4.34.3 out of 5 stars
Trusted SEO software with Domain Authority and an approachable interface.
Freefrom $99/mo
Overall4.3
Ease of use4.5
Value for money4.0
Features4.4
Support4.4
✓Pros
- ✓Creator of Domain Authority metric
- ✓Beginner-friendly interface
- ✓MozBar Chrome extension
- ✓Good community and learning resources
✕Cons
- ✕Smaller backlink index than Ahrefs
- ✕More expensive than some alternatives
- ✕Rank tracking less reliable than competitors
Our verdict
Which should you choose?
Choose Ahrefs if you need the best data and are willing to invest time learning it. Choose Moz if you prefer a gentler learning curve and value the DA metric.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →