Comparison
Klaviyo vs Mailchimp
Klaviyo is purpose-built for ecommerce with deep Shopify integration. Mailchimp is better for general small businesses starting with email.
Klaviyo
4.74.7 out of 5 stars
The ecommerce email platform that turns customer data into revenue.
Freefrom $45/mo
Overall4.7
Ease of use4.2
Value for money4.1
Features4.9
Support4.4
✓Pros
- ✓Deep Shopify and WooCommerce integration
- ✓Revenue attribution on every campaign
- ✓Predictive analytics (CLV churn)
- ✓Behaviour-triggered automation flows
✕Cons
- ✕Expensive for high-volume senders
- ✕Interface has a learning curve
- ✕Overkill for non-ecommerce businesses
Mailchimp
4.34.3 out of 5 stars
The world's most popular email marketing platform — free for up to 500 contacts.
Freefrom $13/mo
Overall4.3
Ease of use4.5
Value for money4.4
Features4.3
Support3.9
✓Pros
- ✓Generous free plan (500 contacts)
- ✓Beginner-friendly interface
- ✓Landing pages and forms included
- ✓Large integration ecosystem
✕Cons
- ✕Pricing scales quickly as list grows
- ✕Automation less powerful than ActiveCampaign
- ✕Email deliverability behind Klaviyo
Our verdict
Which should you choose?
Choose Klaviyo if you run an ecommerce store and want revenue-attributed email flows. Choose Mailchimp for a simpler non-ecommerce email marketing setup.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →