Comparison
Semrush vs Ahrefs
Semrush is stronger for PPC research and content marketing. Ahrefs has the best backlink index and is preferred by most SEO professionals.
Semrush
4.74.7 out of 5 stars
The all-in-one SEO platform used by 10 million marketers worldwide.
Freefrom $139.95/mo
Overall4.7
Ease of use4.3
Value for money3.8
Features4.9
Support4.5
✓Pros
- ✓Largest keyword database available
- ✓Competitor traffic and ad intelligence
- ✓Full technical site audit
- ✓Content marketing and writing tools
✕Cons
- ✕Expensive for individuals and small teams
- ✕Data can differ from Google Search Console
- ✕Steep learning curve for new users
Ahrefs
4.84.8 out of 5 stars
The SEO tool professionals trust for backlink analysis and keyword research.
Freefrom $129/mo
Overall4.8
Ease of use4.2
Value for money3.9
Features4.9
Support4.4
✓Pros
- ✓Best backlink data in the industry
- ✓Huge and accurate keyword database
- ✓Content Explorer for content research
- ✓Reliable rank tracker
✕Cons
- ✕Expensive (no free plan for most features)
- ✕Not the best for PPC research
- ✕Reports can be data-heavy for beginners
Our verdict
Which should you choose?
Choose Semrush if you run paid search alongside SEO and want everything in one platform. Choose Ahrefs for the most accurate backlink data and a cleaner SEO-focused workflow.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →