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Amplitude

Behavioural analytics platform that drives product decisions with data.

4.64.6 out of 5 stars7,600 reviews

Amplitude is an enterprise-grade product analytics platform used by product and data teams to analyse user behaviour identify friction in onboarding and measure the impact of new features.

Behavioral AnalyticsFunnelsRetentionCohortsExperimentsPredictionsData Governance

Starting price

$61/mo

Free plan available

Overall4.6
Ease of Use3.9
Value for Money4.0
Features4.9
Support4.4

Pros & Cons

✓Pros

  • ✓Most powerful product analytics charts
  • ✓Predictive analytics built in
  • ✓Strong data governance for enterprise
  • ✓Generous free plan

✕Cons

  • ✕Complex for non-data teams
  • ✕Enterprise pricing is steep
  • ✕Setup requires developer resource

Best For

  • ◆Enterprise product teams
  • ◆Data analysts
  • ◆SaaS companies measuring feature impact

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