Free
Mixpanel
Product analytics that helps you understand user behaviour and drive retention.
4.64.6 out of 5 stars9,200 reviews
Mixpanel is a product analytics platform focused on event-based tracking user journey analysis and retention metrics. It is used by product teams to understand how users engage with features and where they drop off.
Event TrackingFunnelsRetention ReportsCohortsA/B TestingUser Profiles
Starting price
$28/mo
Free plan available
Overall4.6
Ease of Use4.1
Value for Money4.2
Features4.8
Support4.4
Pros & Cons
✓Pros
- ✓Powerful event-based tracking
- ✓Retention and cohort analysis
- ✓Funnel and flow visualisations
- ✓Generous free plan
✕Cons
- ✕Steeper setup than Google Analytics
- ✕Requires developer for custom events
- ✕Data warehouse integration costs extra
Best For
- ◆SaaS product teams
- ◆Mobile app developers
- ◆Growth teams optimising activation and retention