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Omnisend

Email and SMS marketing automation for ecommerce — free for up to 250 contacts.

4.54.5 out of 5 stars11,200 reviews

Omnisend is an email and SMS marketing automation platform built for ecommerce. It offers a generous free tier and pre-built automation workflows for cart abandonment welcome series and post-purchase campaigns.

Email AutomationSMS MarketingPush NotificationsSegmentationCart AbandonmentA/B Testing

Starting price

$16/mo

Free plan available

Overall4.5
Ease of Use4.5
Value for Money4.6
Features4.5
Support4.4

Pros & Cons

✓Pros

  • ✓Free plan generous for small stores
  • ✓Pre-built ecommerce automations
  • ✓Email SMS and push in one platform
  • ✓Competitive pricing vs Klaviyo

✕Cons

  • ✕Less data-rich than Klaviyo
  • ✕Segmentation less powerful at scale
  • ✕Support can be slow on free plan

Best For

  • ◆Small and mid-sized ecommerce shops
  • ◆Shopify users wanting Klaviyo alternative
  • ◆DTC brands sending SMS + email

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