Comparison
Drip vs Klaviyo
Both target ecommerce email marketing. Klaviyo is more widely used with a larger integration base. Drip has a loyal following among DTC brands.
Drip
4.44.4 out of 5 stars
Ecommerce CRM and email automation for DTC brands who want to own their data.
Freefrom $39/mo
Overall4.4
Ease of use4.1
Value for money4.0
Features4.7
Support4.3
✓Pros
- ✓Deep ecommerce customer data
- ✓Visual automation workflow builder
- ✓Revenue attribution per campaign
- ✓SMS marketing included
✕Cons
- ✕More expensive than Mailchimp
- ✕Learning curve for non-marketers
- ✕Less mainstream than Klaviyo
Klaviyo
4.74.7 out of 5 stars
The ecommerce email platform that turns customer data into revenue.
Freefrom $45/mo
Overall4.7
Ease of use4.2
Value for money4.1
Features4.9
Support4.4
✓Pros
- ✓Deep Shopify and WooCommerce integration
- ✓Revenue attribution on every campaign
- ✓Predictive analytics (CLV churn)
- ✓Behaviour-triggered automation flows
✕Cons
- ✕Expensive for high-volume senders
- ✕Interface has a learning curve
- ✕Overkill for non-ecommerce businesses
Our verdict
Which should you choose?
Choose Klaviyo for the biggest ecosystem deepest Shopify integration and best-in-class data. Choose Drip if you want a Klaviyo alternative with a more personal brand feel.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →