Drip vs Klaviyo: Which Is Better?
Both target ecommerce email marketing. Klaviyo is more widely used with a larger integration base. Drip has a loyal following among DTC brands.
Drip
4.44.4 out of 5 stars
Ecommerce CRM and email automation for DTC brands who want to own their data.
Freefrom $39/mo
Pros
- ✓Deep ecommerce customer data
- ✓Visual automation workflow builder
- ✓Revenue attribution per campaign
- ✓SMS marketing included
Cons
- ✗More expensive than Mailchimp
- ✗Learning curve for non-marketers
- ✗Less mainstream than Klaviyo
VS
Klaviyo
4.74.7 out of 5 stars
The ecommerce email platform that turns customer data into revenue.
Freefrom $45/mo
Pros
- ✓Deep Shopify and WooCommerce integration
- ✓Revenue attribution on every campaign
- ✓Predictive analytics (CLV churn)
- ✓Behaviour-triggered automation flows
Cons
- ✗Expensive for high-volume senders
- ✗Interface has a learning curve
- ✗Overkill for non-ecommerce businesses
◆ Our Verdict
Choose Klaviyo for the biggest ecosystem deepest Shopify integration and best-in-class data. Choose Drip if you want a Klaviyo alternative with a more personal brand feel.