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Drip

Ecommerce CRM and email automation for DTC brands who want to own their data.

4.44.4 out of 5 stars6,400 reviews

Drip is an email marketing and CRM platform built specifically for ecommerce businesses. It focuses on behavioural triggers customer lifetime value tracking and multi-channel automation across email and SMS.

Ecommerce CRMEmail AutomationSMSSegmentationRevenue AttributionCustomer LTV

Starting price

$39/mo

Free plan available

Overall4.4
Ease of Use4.1
Value for Money4.0
Features4.7
Support4.3

Pros & Cons

✓Pros

  • ✓Deep ecommerce customer data
  • ✓Visual automation workflow builder
  • ✓Revenue attribution per campaign
  • ✓SMS marketing included

✕Cons

  • ✕More expensive than Mailchimp
  • ✕Learning curve for non-marketers
  • ✕Less mainstream than Klaviyo

Best For

  • ◆DTC ecommerce brands
  • ◆Shopify store owners wanting Klaviyo alternative
  • ◆Subscription box businesses

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