Comparison
Mixpanel vs Amplitude
Mixpanel is more accessible for mid-sized product teams. Amplitude is more powerful at enterprise scale with better predictive features.
Mixpanel
4.64.6 out of 5 stars
Product analytics that helps you understand user behaviour and drive retention.
Freefrom $28/mo
Overall4.6
Ease of use4.1
Value for money4.2
Features4.8
Support4.4
✓Pros
- ✓Powerful event-based tracking
- ✓Retention and cohort analysis
- ✓Funnel and flow visualisations
- ✓Generous free plan
✕Cons
- ✕Steeper setup than Google Analytics
- ✕Requires developer for custom events
- ✕Data warehouse integration costs extra
Amplitude
4.64.6 out of 5 stars
Behavioural analytics platform that drives product decisions with data.
Freefrom $61/mo
Overall4.6
Ease of use3.9
Value for money4.0
Features4.9
Support4.4
✓Pros
- ✓Most powerful product analytics charts
- ✓Predictive analytics built in
- ✓Strong data governance for enterprise
- ✓Generous free plan
✕Cons
- ✕Complex for non-data teams
- ✕Enterprise pricing is steep
- ✕Setup requires developer resource
Our verdict
Which should you choose?
Choose Mixpanel for a powerful but more approachable product analytics tool. Choose Amplitude when you need enterprise-grade data governance and predictive analytics.
Ratings are the WebsiteToolReviews editorial scores shown on each review. All comparisons →