Free
Looker Studio
Free Google tool for turning data into beautiful shareable dashboards.
4.54.5 out of 5 stars22,000 reviews
Looker Studio (formerly Google Data Studio) is a free business intelligence and data visualisation tool from Google. It connects to GA4 Google Ads Search Console and hundreds of other sources to create custom reports.
Data ConnectorsCustom DashboardsCharts & TablesCalculated FieldsData BlendingSharing & Embedding
Starting price
Free
Overall4.5
Ease of Use3.9
Value for Money5.0
Features4.6
Support3.4
Pros & Cons
✓Pros
- ✓Completely free
- ✓200+ data source connectors
- ✓Shareable and collaborative
- ✓Custom calculations and blended data
✕Cons
- ✕Learning curve for non-analysts
- ✕Performance slow on large datasets
- ✕Limited real-time data
Best For
- ◆Marketing agencies creating client reports
- ◆Analysts visualising multiple data sources
- ◆Businesses combining GA4 with ad data